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Mailing

A mailing is a container in mail2many that contains newsletters and sends them to subscribers.

Hierarchy​

The structure from mailing through newsletter to articles:

Mailing 1 (e.g., "Christmas Campaign 2024 – German")
  ├── Subject: "Frohe Weihnachten!"
  ├── Design: Corporate Theme
  └── Articles
       ├── Header Article (Image + Text)
       ├── Product Article (Button)
       └── Footer Article (Text)

Mailing 2 (e.g., "Christmas Campaign 2024 – English")
  ├── Subject: "Merry Christmas!"
  ├── Design: Corporate Theme
  └── Articles
       ├── Header Article (Image + Text)
       ├── Product Article (Button)
       └── Footer Article (Text)

Mailing structure​

A mailing contains:

  • A mailing template (defines the type: standard mailing, opt-in mailing, birthday mailing, trigger mailing)
  • A label (internal, not visible to subscribers)
  • Sender information (name and email address)
  • Delivery information (time, target group, channels)
  • A status (draft, scheduled, sent)

A mailing consists of one or more newsletters. The newsletter is the actual content that is sent to subscribers.

Newsletter​

The newsletter is the actual content sent to subscribers. It is automatically generated when creating a mailing and includes:

  • A subject (subject line)
  • A design/theme (defines the visual appearance)
  • Content made up of articles
  • Optional attachments

The newsletter can be created in the mail2many editor or uploaded as custom HTML.

note

The newsletter (not the mailing) is sent to subscribers and therefore has its own statistics such as open rate, click rate, etc.

Articles​

An article is a building block of a newsletter. Each article has:

  • A template (defines structure and available placeholders)
  • Content (text, images, buttons, etc.)

Examples of article templates:

  • Text-only template
  • Text/image template
  • Button template
  • Spacer template

The editor selects the desired template and fills placeholders with content.

Mailings via API​

info

Mailings currently cannot be created via API.

An exception is trigger mailings, which are specifically designed for API usage and triggered by external events (for example password reset or booking confirmation).

API endpoints for mailings are available in the Endpoint Documentation.