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Channels

With the channel feature, mail2many lets you centrally manage multiple email marketing offerings or newsletter channels (for example for different brands, business units, or departments) within one account. Subscribers can subscribe or unsubscribe per channel.

Using channels, you can maintain one shared subscriber list while each channel has:

  • Its own signup and unsubscribe pages
  • Its own layout and design
  • Its own opt-in and opt-out mailings

Example structure:

Account "Company Ltd"

├── Channel 1: "Product Newsletter"
│ ├── Signup page
│ ├── Design: Product colors
│ └── Subscribers subscribe specifically

├── Channel 2: "Blog Updates"
│ ├── Signup page
│ ├── Design: Blog theme
│ └── Subscribers subscribe specifically

└── Channel 3: "Event Invitations"
├── Signup page
├── Design: Event branding
└── Subscribers subscribe specifically

Shared subscriber list
├── Subscribers can be in multiple channels
└── Individual subscription/unsubscription per channel

Example: Signup with channel selection

Signup form on website

Subscriber: max@example.com

├─ ☑ Channel "Product Newsletter" (weekly)
├─ ☑ Channel "Blog Updates" (monthly)
└─ ☐ Channel "Event Invitations" (not selected)

[Subscribe now]

Result after signup:
Subscriber max@example.com
├─ Channel 1 "Product Newsletter": Subscribed ✓
├─ Channel 2 "Blog Updates": Subscribed ✓
└─ Channel 3 "Event Invitations": Not subscribed ✗

Channels are created directly in the account or inherited from a central account. When sending a mailing, the editor selects a channel — only subscribers who are subscribed to that channel receive the mailing.

Usage

The channels module must be enabled for your account. After that, channels are managed in account settings.

Before using the mail2many API, make sure whether the account uses channels. To retrieve this information, use the GetAllChannels endpoint. It returns all channels of an account including ID and name.

This matters because subscriber status handling differs depending on whether channels are enabled. For more details on channel usage, see Subscriber and Subscriber Status.